So I’m on my way back to work when I get a notification on my phone via Twitter that I’ve been mentioned in a tweet. When I get a chance I look down to see that I’ve won a ticket to the upcoming Search & Social Spring Summit in Tampa, FL! I was so surprised. I actually forgot I entered in one of the contests. You can read about the contest and story below (Pardon the typos!):

And the winners for the 2010 Search & Social Spring Summt are…

I was stunned. I still am :-) . But it’s a good thing. This is my first conference in this industry to attend, I’m getting to hear some amazing speakers, meet a lot of the people I’ve gotten to know online. I’m amped! You can count on my blogging about it often while I’m there. Tara is going to go with me so it is definitely going to be a blast! Thanks for reading!

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What the Wonder Pets can teach us about SEO

For those thinking what the heck are the wonder pets and why are they in a SEO post?! Wait until you have kids, you’ll be surprised by how many different analogies pop up you didn’t expect. I promise you’ll enjoy this post.

My wife and I have a 16 month old, Preston. You might see his photo in the media box to the left. He is pretty cute, takes after his mom. One of his favorite shows is the ‘Wonder Pets’ and a verse in a song they sing goes, “We’re not too big, we’re not too tough, but when we work together we’ve got the right stuff.” Essentially teaching the kids that working together can solve any problem. Hearing this jingle while putting Preston to bed last night caused me to remember the first question Joe Larato was asked in an interview for the Search Engine Journal, “What are the most common mistakes newbie SEOs make?” The first part of Joe’s response, “Search Engine Optimization has changed over the years. I would say there are three distinct generations of SEOers: the meta taggers, the link builders, and the social media marketers. I have seen newbie SEOs try to choose one path for optimization. For long term success all areas and disciplines of Search Engine Optimization need to be addressed and made part of the ongoing strategy.”

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First time with Development

Quick question, when you first got involved with SEO how much did you interact with a development team? I’m asking because recently I’ve discovered an aspect of working as an in house SEO I’ve not faced yet. If you’ve read the ‘About Me‘ page, then you know how I got my start. If not here is the ‘watered down’ version. A company I worked for needed a cheap way to market online. As the designated webmaster it was my duty to figure this out. So I found SEO, applied it, was good at it, SEO became a passion for me, here we are today. Working as a digital marketing specialist for an awesome company. So what does this have to do with a development team? Well a few weeks ago I wrote a post about getting started with some big projects. Since then, I’ve been researching competition, writing content, and checking backlinks to design some landing pages. So when I had the first draft ready, I was told, “Great, lets get a concept page for the development team and get it in the que.” I replied with, “Wha?”

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Big Change around the corner

I’ll go ahead and admit it. March 30th, 2010 is my birthday. I turned 26. As a present my wife is getting me thesis. Wow, what a nerdy gift. And I like it!

For those that have been checking on my blog from time to time you might have notice the theme has changed quite a bit. Well tomorrow/today (pending when I finish this post) I will be downloading thesis (curtosy my wife) and working on my own layout over the next few days. I’ve used a lot of themes, different styles and I like the ones that I’ve seen done with thesis such as:

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How much should a new SEO charge?

This post has been building within me for a while now, ever since I overheard someone wanting to start up their own SEO consulting business while learning it at the same time. Essentially seeking out paying clients while learning SEO. Putting the cart before the horse? I think so. But for argument sake let’s say that a person was to do this. What should he/she charge? Where should he/she expect to get clients? What type of clients for that matter? A person asking themselves these questions is a new SEO. Let me define ‘new SEO’ before getting too deep into this article. In regards to this post, a new SEO is someone who has absolutely no experience whatsoever. A new SEO has only read about how search engine optimization works, but has not applied it.

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5 Great SEO Tools to use

Well after writing a post that one could misinterpret as ‘bashing SEO tools’ I thought it necessary to write something more positive. So here are my top 5 SEO Tools to use that I use:

1. SEOBOOK Toolbar

This toolbar has a TON of great gadgets that can preoccupy anyone pretty much all day. While this does have a lot of options that some of the other tools have, my favorite things about this toolbar is the quick access bookmarks and the SEO X-Ray. The bookmarks contain numerous informational sites all at your finger tips, and as any SEO will tell you being well informed (and read) is a good thing. The SEO X-Ray is the perfect tool for a quick look at the current webpage. This provides a look at the meta data, number of links going to that page and gives you the option to refine which types of links you wish to look at. There are a lot of other options with this one, but those are my favs. This can be found by registering at

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SEO tools are just tools

When I first got into SEO I signed up for a bunch of different newsletters and RSS feeds. The one thing I did know starting out was that I needed to stay up to date on all SEO news. At the time I was getting maybe 20 emails a day, now I get maybe 10. I weeded down the amount of email I got for two reasons:

  • The content of the newsletter was already coming to me from another source
    • In this case the duplicated news was coming a few hours after I already got it from the original source
    Some newsletters sent me more offers about their products and services than they did about any actual news that had to offer.
    • While I did find some neat tools, I tired of hearing about he same products packaged differently.

    The second reason is the inspiration for this post. Now don’t get me wrong, I love online tools for SEOs. They can be very beneficial, great aids and provide good insight. But that’s the extent of their use.

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Picks of the Week 3.11.2010

This week was filled with a mix of SEO and Social Media updates. There were a few of really great articles for beginners in addition to some for experienced SEOs. Since these picks are normally geared toward beginners here we go:

Keyword Research 101 – ClickZ News


Talk about basic. Ron Jones provides some solid information for anyone seeking better knowledge on purchasing better keywords for his/her business. In addition to the information, there are some great links to some very useful tools.

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Controversy, controversy, controversy

Well my second post for Search Engine Journal went up today. And I’ll be honest, I hold my breath each time something I write goes live. But especially so today. The topic of this post was spam. An average person may think how can this possibly make you hold your breath? Well there are all sorts of spammers, aside the ones mentioned in my post. Good and bad (yes there are good spammers, though extremely rare). If you haven’t yet click on the link above, read the article then the comments. Go ahead, I’ll wait….Back already?

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And the work begins…

Well a little over three months at Chemidex and I finally get my hands dirty, in terms of SEO that is. First on the agenda? Landing pages for high traffic terms/products found on our site. I’m really excited. The sites I’ve worked with, and currently working with, are being optimized for words/phrases that run between 20k and 50k search monthly (according to Google if anyones knows a more accurate tracker I’m all ears). The words for Chemidex, for instance ’surfactant’ runs a little over 200k, I can barely contain my excitement. This is a big challenge for me, and I can’t wait.

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