Importing Google Adwords Campaign into Microsoft Adwords is like pulling teeth

I might be over exaggerating a bit. Recently my company decided to begin moving some of our more successful paid campaigns on Google Adwords over to Microsoft’s AdCenter a.k.a Bing’s PPC. I even read on the account manager page for AdCenter about how it is possible to import Google Adwords campaigns. To their credit, it is possible, I just don’t like the process and I’m not sure who I should be more frustrated with, Google or Bing.

Let’s begin with Google Adwords. First of all I love it, come on its Google! I like the ease of creating campaigns, the layout of the charts and even the way you can jump from ads to keywords to settings and back again. However, somethings I can do without are the multiple scroll bars on the screen, the sluggish transitions (experienced on various internet speeds & browsers) as well as fixed header. My biggest pet peeve is the format of the file is exported, the only bit of information missing is of course, the Name of the Campaign, the text that goes along with the ad, and finally the url to the landing page. If only they added that bit of information importing to Bing would be easy as pie. But it isn’t.

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