Well after writing a post that one could misinterpret as ‘bashing SEO tools’ I thought it necessary to write something more positive. So here are my top 5 SEO Tools to use that I use:

1. SEOBOOK Toolbar

This toolbar has a TON of great gadgets that can preoccupy anyone pretty much all day. While this does have a lot of options that some of the other tools have, my favorite things about this toolbar is the quick access bookmarks and the SEO X-Ray. The bookmarks contain numerous informational sites all at your finger tips, and as any SEO will tell you being well informed (and read) is a good thing. The SEO X-Ray is the perfect tool for a quick look at the current webpage. This provides a look at the meta data, number of links going to that page and gives you the option to refine which types of links you wish to look at. There are a lot of other options with this one, but those are my favs. This can be found by registering at seobook.com.

2. SEO Quake

SEO Quake is getting pretty popular, so how can I not mention it? This is pretty nifty. My favorite thing about this is when activated while searching on Google it shows a quick overview of each site result. So this allows SEOs to compare each site as they are ranked side by side. It gets really interesting when two or even three sites in a row have the same stats. From that point a SEO can really start comparing sites. I’d even say this tool is more valuable in the Google now because of the recent article published by Wired. No matter how you use it, I recommend downloading it and at least trying it out. This can be found here.

3. Link Diagnosis

Not the most widely used tool I’ve found, but I use it just about every other day. This tools runs a report on any website and generates list of:

  • How many links
  • What type of links
  • No Follow or Not
  • Weight of links
  • Age of links
  • Text of link

All of which can be very helpful when checking links. The only thing some might not like about this is the fact it is only usable with Fire Fox. Now as a SEO I use four different browsers from time to time, Fire Fox is by far my favorite so this isn’t a big deal to me (though Chrome is giving Fire Fox a run for it’s money). Link Diagnosis can’t be downloaded, but is found at linkdiagnosis.com.

4. SEOBrowser.com

I’ve got to give credit to Geoff Kenyon for turning me on to this. I met Geoff via Experts Exchange just under 6 months ago and I gotta say, it has been great to get to know him. Back to the tool at hand, SEO Browser.com shows the user what any website looks like to a search engine. Being able to see how the engines are seeing the site is pretty cool. I use this after pages are updated to double check how things are being viewed. Making sure data is being picked up, images have the proper alt text etc. As with Link Diagnosis.com, SEOBrowser.com is a website but this one can be used on any browser at of course SEOBrowser.com.

5. Page Source

Don’t let this last one fool you. This isn’t a brand new tool or something cutting edge. But I viewing the page source of a website is something I use a tool. This displays all of the code that makes up a webpage. I believe the page source is something under utilized often because of so many other ways of gaining information. Again, not to say other tools are useless, but sometimes the best approach is to use a tried and true method. And if you don’t know how to view the page source of a site and read the code, I’d recommend taking a crash course in HTML, CSS, PHP whatever language you are attempting to view. I’d also say if you are having trouble viewing the page source and understanding the language AND calling yourself a SEO, why are you in SEO?

Well those are the five greatest tools I use when working with websites. I hope you found this informative. What tools do you use that aren’t listed? I’d love to check them out.


That does it for me guys. If you have some input as to how I can improve things on my blog I’d love to hear it. Thanks for reading!