In-House SEO : Tactics for Managing Multiple Sites & Headaches

Jessica Bowman of SEOinhouse.com, Tony Adam of Myspace! & Kathryn Katz of Consolidated Credit moderated by Loren Baker of Search & Social

Jessica Bowman SEO In House-

Process:
Research
Define the Strategy
Present
Code changes
Changes live on Site
Revise

First three steps are what happen, second three are difficult to get up and going

Keeping everyone in line with your approach to SEO.

80% of your time is spent selling SEO

SEO PR Campaign
Dog & Pony Show
Lunch & Learns
Company Magazine
Regular SEO Updates
After-show presentations
Newsletter
Etc.

Managing SEO Vendors
Kathryn Katz

Vendor Management Process
Fast, Good, Cheap – Can’t have all three, pick two

Trust
Past Experience
Social Networking
Word of Mouth

Expertise
Industry visibility
1st

Wrapping
Certifications & Awards

Vendor Management:
Breakdown in communication
My way or the highway mantra
Provides excuses, not results
Throws you under the bus
Refuses to adapt
Breaks trust

If they are helping you, fight for the vendor

Tony Adams of Myspace.com

Know what to prioritize
Long Term High Priority
Not Major priority, but needs addressing

Wants not needs

Product development uses priorities for resource planning