Live Blog – On Site SEO Tactics – SSSS 2010

On-Site SEO Tactics
Greg Boser, Michael Gray & Todd Malicoat moderated by Dave Snyder of Search & Social

Todd Mailcoat:

SEO Playbook:
Links & Content

Link architecture and breadcrumbs

All internal links are not created equal

Avoid using the same keywords throughout the site.
Vary the keywords in addition to the anchor text
Anchor text can help with scraped RSS feeds.

Site types:
Blogs -
Tag Clouds
Better for internal searches
Editorially Link Back
Link to your best posts
Outbound links – Link out to Authoritative sites

Finding duplicate content
Xenulink Sleuth
SEOmoz.org
SEObook.com

Keep pages static

Michael Gray
Making the most out of internal links

Links are weighted by position on page
Google will give different weight to links in different parts of your pages
Headers, sidebars, and footers are treated differently than the main content
Don’t try to abuse the footer section with site-side links or content to internal or external pages

Make the Footer section work for you
Vary or change the content in your footer section, in the front, middle and end
Keep as many different things moving and changing as possible
Change the actual content not just the older
Include new pages, new blog posts, related pages, news, related products, or just random links to different parts of the site

Getting more from internal links
Try to use your primary keyword to link to your homepage not the word ‘home’
Place a house graphic icon next to the keyword for users
If you must use a home no follow the link, then use the masthead logo link, with a css image replacement technique
Use a standard well know css image replacement technique, don’t go off the reservation, don’t use negative margins
Put the words in the masthead logo

Even More Internal Links
Vary the links on ever page, don’t repeat the same link block

XML Sitemaps
Keep them under 5,000
Break sitemaps into smaller sitemaps, in my experience it helps with deep crawling
Using sitemaps gets new pages indexed 1-3 days quicker than normal spidering.