Live Blog – Advanced Building Tactics – SSSS 2010
Advanced Link Building Tactics
Chris Bennett, Brian Chappell & Todd Malicoat moderated by Loren Baker of Search & Social
Brian Chappell –
2007-2008 Google Delcared War
Google isn’t good at detecting paid links algorithmically
Google has thousands of manual SERP reviewers
Googles Quality Rater Guidelines
http://kl.am/bpWg
Winter 2007 Google smacked sites with PR reduction
Had little to no effect on actual rankings
March 2008 Google devalued and penalized many high profile sites buying massive amounts of links
- Some sites ranking came back
Listening to Google will not pay the bills
Can you get kicked out of Google?
No – It’s very rare
Google handles paid link penalties typically on a per page basis
Google devalues links
Highly competitive terms cannot be copied or outranked
Links are grandfathered in
-Same tactics don’t work
The state of aggressive link building
Anchor rich link buys
301’s and site buys
natural links from content marketing/blogger outreach
nofollow and non-anchor rich text links
scaling link development (widgets/plugins/tools)
Keyword Rich Link Buys
Anchor text manipulation puts a target on your back
Anchor text is overrated
Keyword rich links buys
Age of site
Crawl rate of page
Ranking ability of page
Has the page been indexed before?
Sidebars and footer are easy to devalue or identify
Stay away from competitors
Link Buys: Advertorials
Hosted content with link
Sitewide link points to hosted page
Control your own destiny
Link to authorities
Natural links via content marketing
Authoritative links
Get social and engage in blogger outreach
Consistency is key
-Snowball effect
Design and layout is important
Scaling Link Development
Tools
Widgets
Don’t worry about anchor text
Relevant copy around the link
Other relevant links around your link
Plugins
Scalable Link Examples
Contests and Giveaway Marketing
Image Link
– Javascript popup for users who right click
Summary
Diversify your profile
Don’t focus on anchor text manipulation
If you buy links, buy tools and awesome content.
Joshua Titsworth is SEO Project Manager for Click2Rank. When he isn't online blogging and tweeting Josh is spending time with his family and golfing.