The first quarter of the year has flown by (assuming your quarter started in January like mine did) and wow, it has been a whirlwind of information and changes. From the release of Google Buzz to the Nestle Fan Page fiasco. Changes have certainly been happening. So what does this mean for the rest of the year? Here are a few of my thoughts:
“Facebook will either make a move to entice social marketers or push them further away.”
The release of ‘community pages’ was well, lack luster. There is no incentive for people to use community pages marketers or not. Why start something only to have the possibility of losing it later? Just in case you are reading this and haven’t heard. When you start a community page, it gets deemed ‘popular’ everyone in the community is an equal. You lose all administrative rights and can’t control what happens within the community. Sound like fun? I think not. Add this to the distaste growing for Facebook amount the social media marketers, Facebook needs to make a change. Starting by clearly defining who groups/fan pages/communities are for. When you give a user numerous options and no definative explanation, confusion occurs.
“Look for Google to integrate Aardvark with Buzz.”
Google completely and utterly botched the Buzz launch. It was atrocious. The privacy settings weren’t working correctly, ‘muting’ activity wasn’t working, and then the FTC came at them. Not a great start. So Google then bought Aardvark and haven’t done much with them. It isn’t too difficult to see the connection that might happen. Seeing how Aardvark is way for people to connect and find answers via a connective network, Google Buzz works in a similar manner to Twitter (follow/following) and can link up your Google profile; Google may use the information you provide to clue you in as to who in your network (follow/following) may be of the most assistance to you. Essentially creating a a massive network of information. The thing is, with so many bugs, Google will need to get everything just right in order to create this.
“With the launch of the new homepage, Twitter will start to ’spruce up’ a few items that have gone stale.”
There is no way Twitter is going just make-over the homepage while other social outlets launch new products and upgrades. Twitter has had some great success and in order to be considered a ‘competitor’ they need to keep up. I admit, Twitter isn’t that bad but it gets boring. As a user I’d like to see some more bells and whistles. Who knows what the future holds. But rest assured, Twitter will be making some changes. And they can’t some soon enough.
Mashable released a short piece about Twitter showing a ’snap shot’ of things to come. This article was written late afternoon yesterday, a few hours after I wrote this blog but before I published it.
So the changes are coming sooner than expected. Neat.
What about you? What’s been happening lately that you may see as a change coming in the future? I’d love to hear about it.