Live Blog – Social Media Biz: Doing Business on Twitter & Facebook – SSSS 2010

Social Media Biz : Doing Business on Twitter & Facebook
Rae Hoffman, Julia Gorzka, Joe Hall & Brian Chappell moderated by Jordan Kasteler of Search & Social

Rae Hoffman –

Doing Business on Twitter

Benefits
Traffic/Visitors
Branding
Custom URLs
Revenue
Twitter is the highest revenue producer
Facebook takes second
SEO Benefits
Toolbar usage signals

Developing your twitter account
Customize your profile
Finding people to follow
Decide your angle
Identify competitors
Utilize twitter search
Engaging Users
Use a program like seismic.om to manage multiple account
Serve your followers, not yourself
Run contests and promotions
BE REAL
When your have thousands and thousands of users you don’t get to see anybody’s tweets. Friend of Follow can help get rid of dead accounts or those with too many followers to pay attention to you.

More followers can mean an increased site traffic.
Help consumers on twitter

Julie Gorzka

Start with a goal
Most of her clients have no idea what they want to do once they open an account

Case Study: Save the Tortillas

Social media was used to drive news stories. Social media wasn’t going to be enough.
Use something memorable, easy to understand, easy to share the links.

Where are you going to tell your story?

How are you going to tell your story?
Tweet? Video? Photos? WHAT?!

Have a call to action – What do you want people to do?

Brian Chappell

Contests
Winners are selected by judges and public vote or a mix of both

Facebook voting mechanisms
Commenting
Likes
Twitter voting
Retweet

Don’t forget about the links

Details are Critical
Counting entries can be a major hassle

Leverage Twitter and Facebook API to count entries
Run Cron jobs
Utilize Database integration
Twinbox
Platforms
Strutta
Wildfire – really good for small businesses
Namecheap Twitter Example

When you get users in the contest don’t forget to get them back down the sales funnel.

Joe Hall

Social Media Automation
White hat automation
Using software to automate daily social media task.
Automation should never replace human interaction

White Hat:
Emphasis on authenticity
Meant for long term
Higher conversions

Black Hat:
Short term gains
Meant for short term campaigns
Lower conversions

Too busy laughing at Joe Hall’s jokes in this presentation. Very informative, just perfect. I’ll update this section and others later.