A Level Playing Field
Let me get that straight, organic social media is cool, no paid ads (which are nice ^_^). The reason I’m a big fan of it is the level playing field. Small business owners have just as much a chance at succeeding as the huge conglomerates. When it comes to just the normal profiles and activity it’s anyones game. Sure the big companies can just hire a team to run their social media efforts, but if a team of 2-3 people who are inept of social media vs. 1 person who knows what he/she is doing; my money is on the 1 person. Or it could be reversed, the team could know it all and the 1 person may be inept, the point is to know how to use it.
I think the biggest draw (and misconception) to social media is how viral something can go. In a matter of minutes whatever is posted can get sent around the internet hundreds of thousands if not over a million times. If it’s worth going viral. Not every topic posted online is worth going viral, but that doesn’t mean it isn’t worth posting. A business can write up a quick post about a new open parking lot for customers and it not go viral but a post about raising $50,000 for charity might. So why even mention the parking lot? Well it is a big change to the business and impacts their customers directly, while not a big deal to outsider it is to the company.
An Array of Arsenal
There are over 230 different types of social media outlets available. Don’t believe me? Check out addthis.com. They have most of them, and I’m willing to bet more are available than what is listed there. It can be overwhelming with so many options, but what it gives are options. If one outlet isn’t working out quite right or you want to try something different it doesn’t hurt to check out some others. Many have the same concept as others, but the delivery method or usage is different. One thing to keep in mind is that each different method still requires the same level of dedication as the most popular outlets work. And if the one you pick is among the least popular, I’d venture to say you’ll be putting in even more work. So take your pick.
Oooh The Excitement!
It is exciting when venturing into the world of social media. I mean all of your friends are there, it’s the place to be right now, and of course that video of the cats vs. dogs. But just as easy as it is to get exited about it, keep in mind if you are planning on using it for business purposes, keep it professional. This isn’t to say that you can’t have fun doing it, or show off your corporate fun side. But keep in mind while you do want to attract customers, whatever route taken, you want to be taken seriously. But have fun doing it!
That does it for me guys. If you have some input as to how I can improve things on my blog I’d love to hear it. Thanks for reading!