I want to start by thanking Joshua for inviting me to blog as his guest. I treasure this opportunity and thank him for it.

After a summer of unemployment and a ghost town of SEO full-time in-house gigs, I spotted an unusual position at G4, the video game news site. I am a gamer girl, nerdy literature lover, Chicago-born, Los Angelian-ified; sometimes writer, always reader. So my heart burned at the hope of this opportunity, but my head steadied the beat – this could be another cover letter and resume with zero return. After all, I had applied at health care companies, eCommerce positions, a legal product company, and many more, with one interview and only a handful of callbacks from recruiters.

And yet, I’m doing SEO. My burning passions soldered together. I know it’s a rare experience to work on something you usually do for fun. I am very blessed to wake up every morning like it’s Christmas. “I get to go to work!” I shout, while my Facebook feed shows, “Ahh, Monday Noooooo!” by most of my friends.

Keyword research and link-building just got fun! It makes it so much easier when you know your product intimately. There are abbreviations that many folks would miss (even the Google Keyword Tool doesn’t realize that AC stands for Assassin’s Creed).

My competitors are like my former friends I met at my high school reunion. I know their architecture, and I’ve viewed their source code just for kicks. I know their strengths and weaknesses and this puts me ahead. I know what I’m looking to change and which items I need to prioritize to get done first.

The only drawback is the possibility of over-saturation. You just need to keep a balance; remember to pace yourself as SEO is a marathon, not a sprint. Don’t let yourself get overwhelmed.

In this economy, jobs have been hard to come by, but I recommend holding out on the opportunity that you will love. Your job performance will excel because you want to do it. There really is nothing like it.

Comments (18)

  1. Arf… Another Competitor on the SEO market … and she knows how to play Assassin’s creed … damn! I am going to losethe edge I have in job interviews …

  2. @Juge SEO – LOL – Are you excited about AC 3 Brotherhood? 🙂 For a good time: Follow Joshua and I on Twitter.

  3. Sometime SEO is not that much fun

    • There are some aspects of SEO that aren’t as interesting as others, but that’s when I like to go after some fun side projects. Like working with a local non-profit or small business.

  4. What a great opportunity for you to have a job at G4 and doing what you love. I have heard that G4 is a great company. From watching the show, I would love going to work too! Lucky girl!

  5. I agree with snowman some of the things you have to do is boring!

    On the other hand nothing compares to that great feeling, when one succed and the site you work on reach no 1. in Google 🙂

  6. Since internet marketing is a constant change we may able to use those old strategies along the way… Anyways Thanks for sharing this post… It’s worth the read..

  7. That’s one thing I love about working SEO. You seem not to notice that you are literally working once you find great accomplishment in what you are doing. And of course, if you love what you are doing, success is sure to follow.

  8. Some “experts” claim that because of the personalization or other factors, SEO is on the way out. A properly planned and executed Search Engine Optimization campaign produced a great return on investment be as long as you plan for SEO, a long-term commitment.

  9. I think you nailed it on the head with this “SEO is a marathon, not a sprint.” I work with insurance agents optimizing their blogs and it is impossible to convince them that it will take 6 months at best for their site to really start ranking well.

  10. Well, SEO isn’t that much fun for me at first, but then my client changed his niche to MMA and it turned out to be exciting.

  11. It’s a very good mindset to be positive and craving about your job. But SEO-related jobs, I am not sure if you like this fact or not, are within very dynamic industry. Sometimes rules of game change considerably. For instance, recently Google stopped showing Google rank on all sites, and obviously stopped updating and indexing sites with the speed they earlier did. Something is changing in the algorithm, and we have to know what exactly (and noone is telling us). If we figure this out later than the rest of the competition, we’ll lag behind.
    So the job of course requires a great deal of enthusiasm, and ability to change.

  12. @Josh Ray Thanks 🙂 And let those insurance agents read this. I love teaching people about SEO and would be glad to help you educate them.

    @Carol I don’t worry because I love that this field is dynamic. It makes it all the more interesting, even when you have to convince others that there is value. The algo always changes; if you educate your client/managers completely and gain their trust, then you don’t have to worry about chasing the algo. I think of work as something I do my best at no matter what. Don’t get lost in the details!

  13. SEO is boring for most part. It is not easy to outsource too. You may feel nervous too if your time invested isn’t returned yet. It is very true that tasks like link building require a lot of mindset and passions. Nice post.

  14. Yeah, i agree that SEO is hard work, you may not see results even for months but its really worth to achieve first page on google, everyone loves free traffic.

  15. You’re very right Josh, for me SEO has been boring. It is actually “so easy” that’s why it is boring. Making a mindset is a way to regularly improving something for your website. It may take days and months and sometime a person may give up when he/she see “no change”. It is that frustrating. Nice post buddy.

  16. SEO thing really needs a lot of your time, effort and patience to get you into success.. Its kinda boring but worth it if you just love it and pursue your target.

  17. I find that blogging about things you’re passionate about makes it much easier to keep motivated. If the topic interests you, then you’re more apt to keep it up. Remember, ABP, always be publishing.