Who doesn’t love messing with Google/Bing/Yahoo and newly Blekko suggest? If you haven’t already played around with the suggest feature, I urge you to do so. Though I will warn you, it can waste a lot of time that could be used for something a bit more…productive. But, I’m rambling. There have been a few articles already done using/exploiting this feature so get ready for yet another, but it has a twist. Since it’s time for Thanksgiving, I wondered, what does Thanksgiving mean to the search engines. First I just looked for “Thanksgiving”:
Working in internet marketing is pretty hectic. Fun, but hectic. So much is changing every day it seems, new tactics, new developments, new resources and well new news. But when your in a line somewhere, or waiting to be seated at a restaurant have you ever thought, “I wonder what’s happening in the world of internet marketing?” Well, I’ve come across a few iPhone apps to not only answer that question, but provide some really good reading when your computer isn’t available.
In no particular order:
If you use Twitter heavily, chances are you’ve heard of AskAaronLee. I’ve followed him for just about a year now and finally decided, I would ask Aaron Lee some questions. 5 to be exact, here is what I asked and what he had to say:
Twitter has been around since July 2006 you joined in March of 2009. How did you hear about it? Why did you join twitter? What were you expectations, if any? And how does it compare to other social media networks?
Aaron: I actually started off offering social bookmarking services back in 2009. I would help people to bookmark their blog post or websites. One of the place I help people to put their link was twitter. Then when I was on twitter, I started to follow some people. I was like “what are they doing” I participated and talked with some people. Loved it ever since. I didn’t really have any expectations just to participate with what people are talking about.
I want to start by thanking Joshua for inviting me to blog as his guest. I treasure this opportunity and thank him for it.
After a summer of unemployment and a ghost town of SEO full-time in-house gigs, I spotted an unusual position at G4, the video game news site. I am a gamer girl, nerdy literature lover, Chicago-born, Los Angelian-ified; sometimes writer, always reader. So my heart burned at the hope of this opportunity, but my head steadied the beat – this could be another cover letter and resume with zero return. After all, I had applied at health care companies, eCommerce positions, a legal product company, and many more, with one interview and only a handful of callbacks from recruiters.
On September 3rd my job was eliminated. I felt like a failure, panic set in, and everything got blurry. As the person who was telling me about my severance package was talking, I began thinking about who I should contact first to get insight about a potential job. As I was packing up my desk I had figured out who I would contact first, and at my car I began emailing those names. Seven hours later I was chatting online with someone who then offered me an unbelievable job. SEO Project Manager at click2rank. But there was a catch; we would have to move to Washington. So after thinking it over with my wife, we’ve decided to take the job and move. Last week was spent finalizing everything; this week will be spent in Washington finding a place to live at. And if all goes as expected, I’ll be driving up to our new place at the beginning of next week.
This past Sunday I was enjoying some chinese takeout by myself watching the worst movie ever on the SyFy channel, when I heard a “crack” and felt a pop. Then I swallowed something that tasted really funny. I spit out a whole peanut and pieces of an off white hardened object, pieces of my tooth. Then I realized I swallowed the other parts that broke off. Rather than get upset I simply set the pieces aside to check on my tooth. Sure enough there was a huge chunk missing. It didn’t hurt really bad, but as the day progressed it got worse. My wife took a look at it and said she thought it looked as if the tooth had a cavity in it, which would have weakened it. The dental assistant I saw the next day confirmed it was a cavity. So to prevent it from becoming a fracture I getting a crown on Wednesday. I got to say I’d rather deal with a crown than with a fractured tooth.
I’ve had the privilege to go to some fantastic search marketing conferences this year. However, there are some great conferences going on right now I wish I could be at but can’t. I’d love to, but that’s a lot of money and traveling. Not to mention many conferences overlap each other. Thankfully there is a way to get a lot of information from these conferences without attending. I’m talking of course about monitoring the hashtag for each conference. Conference goers frequently tweet key points and links to resources referenced throughout the sessions. Also, when each session is over those who have been live blogging the session will be posting their notes for everyone to read and learn.
It’s no secret that blogging is becoming something many businesses are using to help drive traffic and engage consumers. Thankfully some rules have changed in blogging to help make things easier, but for small businesses this can still be a daunting task. The issue I’m referring to of course is actually writing the blog posts. With all the challenges small business owners are already facing how is it possible to find time to write quality posts? There is an answer. Guest Blogging. But for small businesses paying someone to write guest posts can get expensive. That’s why I think small business can use customer testimonials as guest posts.
Strategic Link Analysis for SEO
Certain links will accomplish goals, other will not. If the content doesn’t get storied permanently in the index it won’t rank.
Match Goals to Competitive Analysis. What do I need to rank #1 in the search results?
Execute a Link Acquisition Campaign Centered on the Missing Metrics.
Create Content/Profiles on Powerful Sites
Lots of links from very few domains or multiple domains make a difference. Save yourself tons of work by doing good research.