Lately I’ve gotten quite a few emails from spammers asking me to link to their site because “we have so much in common”. These sites have included hotels, pharmaceuticals, and even a coffee site (I really considered that last one). The only real thing my site has in common with these sites is that, we are both websites. In addition to that the comments in some blogs recently have just really stunned me. From lame comments like “Good blog” to “Hey just putting it out there, if you guys ever need a yacht cleaning crew I recommend XXXXXXX” (the last one was on a site about SEO). So I thought to myself what goes through their minds when it comes to building links?
Earlier today it was announced that four major players in the search industry are coming together to form one big company to take the field by storm. If you’ve already read it, 10e20, Search & Social, Infinitenine and Brent Csutoras Inc. are forming BlueGlass. If that weren’t impressive enough BlueGlass will have four locations across the United States with 40 employees and accounts worth $10 million out of the gate! With clients ranging from NBC Universal to Yahoo, it isn’t to hard to see this new company will be a major player in the search and social media sectors. Steering this ship are Chris Winfield, Dave Snyder, Brent Csutoras, Loren Baker, Jordan Kasteler, Tony Wang, Danielle Winfield and Jake Matthews. All of whom are respected industry experts in their perspective fields.
While search engines may change often, SEO does not. What really changes when algorithms are updated, either in tweaks or larger changes? The answer can vary but the advice rarely changes.
Create great content. Build quality links.
These two things will never change. Think you will ever hear the recommendation to an algorithm update be: scrape some content or your content isn’t important any more, just throw anything up. No. You will always want to have exceptional, unique content on your site. While on page factors might be decreasing in importance, it doesn’t mean that you would want to try and rank crap. Content is the foundation of your site; it will always be critical to your optimization, regardless of how important on page factors are.
Lately I’ve been pretty busy with work, side projects and my personal life; so rather than ignore my blog I’m on the look out for some guest bloggers. Topics can vary, but ideally I’d like them to be related to the Internet in some manner or another. If you have some previous experience please send me the link where I can read it. If you’ve never guest blogged before I’d love have you write something. While you can comment on this post I’d rather you use the information on the ‘Contact Me‘ page or just blast me an email at email@example.com. For the initial email, please no attachments, just the following format:
CAUTION: The people who brought you Search & Social Summit are heading to LA to kick off BlueGlass LA 2010. I mean sure, LA is a cool town with lots of attractions, great atmosphere and more friendly faces than you can shake a stick at. But do you really want to go there? Not to mention that some of the speakers at this conference are a couple of squares. Just look at this list:
- Tony Adams – Sr. Marketing Manager, MySpace
- Adam Audette – President/CEO, Audette Media
- Loren Baker – Partner, Search & Social
- Greg Boser – President & CEO, 3 Dog Media
- Jessica Bowman – Founder, SEOinhouse.com
- Michael Brito – VP of Social Media at Edelman Digital
- Lawrence Coburn – CEO & Co-Founder, DoubleDutch
- Brent Csutoras – Social Media Marketing Expert
- Rand Fishkin – CEO & Co-Founder, SEOmoz
- Vanessa Fox – Founder, Nine by Blue
- Ben Huh – CEO, Cheezburger Network
- JR Johnson – CEO & Founder, Lunch.com
- Jordan Kasteler – Partner, Search & Social
- Laura Lippay – Director of Technical Marketing, Yahoo! Media
- Andy Liu – CEO, Buddy TV
- Dave McClue – Co-Founder, Startup2Startup & Finance4Founders
- Melanie Mitchell – SVP/Search Marketing Strategy, Digitas
- Jason Nazar – CEO & Co-Founder, Docstoc.com
- Neil Patel – Co-Founder, Crazy Egg & KISSmetrics
- Peter Pham – CEO, BillShrink
- Dave Roth – Director of Search Marketing, Yahoo!
- Marshall Simmonds – Chief Marketing Strategiest, New York Times & Company/About.com; CEO & Co-Founder, Define Search Strategies
- Dave Snyder – Partner, Search & Social
- Mark Suster – Partner, GRP Partners
- David Szetela – CEO, Clix Marketing
- Chris Winfield – President, 10e20
Albeit these are leading industry experts, but look at this list! You’ll get so much information it’ll be like drinking water from a fire hydrant! So why even go? Also considering the chances you’ll get to hang out with these speakers is pretty high if your not spineless, but again why bother? I mean it’s not like you want to network with peers and meet those you’ve been tweeting with online. Do you really want to go have the time of your life in LA with the coolest bunch in the search marketing and social media field? I didn’t think so. I mean who wants to further their knowledge and network in an industry that is constantly evolving?
*Deep breath in* *Deep breath out* I…am an in-house newbie. *whew* Now that that’s out of the way, the healing can begin. While I’ve been an in-house SEO for only four months, I’ve been working in the industry for a few years. I got my start at a previous job where I could only practice it a few hours a week. I know there is no such thing as “part-time SEO”, but this was a small non-profit where I had many more duties. But it was enough to get me hooked on search marketing, and I longed for more.
I had the privilege of going to Search and Social Spring Summit 2010 (SSSS) this year. It was great meeting new people, finally meeting those I only knew via Twitter. It couldn’t have been any better. Before heading to my first ever search conference I asked someone for some advice. I mean I’ve been to conferences before, but never to one that I was so excited to go to. I didn’t want to make a fool of myself or break some “unspoken taboo”. I was told to smile, and stay away from the gossip. Staying away from gossip is no problem, but smiling? Now, I’m a nice guy but I’ve been told I don’t exactly wear my emotions on my face. So I tried to smile as much as possible. So to those I met at SSSS and I wasn’t smiling, sorry, hope this makes up for :-).
Backlinks are a good way to increase search rankings, add more access points to your site and establish some great connections. But there are some times during a SEO strategy when you might want to put the breaks on building backlinks.
Where are the links at?
I mentioned this briefly in a contribution to Melissa Fach’s blog, and I felt compelled to elaborate on this a bit more. If you don’t know where your backlinks are coming from, it’s time to pull back slightly and take an audit. If you have the staff, it is possible to continue to build links and have someone go track down current links. Why should you care?
Let me start of my saying that after going to Search & Social Spring Summit 2010, I’m really scared. I’m scared that the conferences I go to from this point on won’t live up to the awesomness that this conference was! Before you go AH HA! FAN BOY! Hear me out. This conference wasn’t as big as far as number of attendees go, it was more on a personal scale. Around 120 or so. This isn’t a reflection of those who signed up so much as it is on the number of tickets available.
The first day was great, I met up with just about everyone I’ve connected with via Twitter. For me Twitter has become a powerful way to network, but that’s a topic for another post . I got to know a lot of other individuals whom I’ve never met before. The biggest thing that stood out to me, everyone was really open and willing to chat for a bit. Maybe I’m this surprised by the previous attempts at networking events I’ve been to. I used to work as a Director of Development for a non-profit in Kansas City and I got sent to a lot of networking events. Having never done anything like this before I was pretty intimidated. I mean going to a place where the purpose was to get to know people just so I could use them for my own benefit later kinda made it difficult. There were a lot of people there that were great at networking, but they seemed well fake. I like be genuine, I try to be anyway, listening to others and see if I really can help them or see if they really can help me. At SSSS it just seemed more relaxing, maybe it was everyone in shorts and t-shirts, I don’t know but it was the best networking I’ve ever done. Oh and I think I should mention here that the speakers were just, outstanding! That night was just great. I got to hang out a bit more with some guys I sat with during the conference and well as with a few I met via Twitter. No SEO talk, no sales pitches, just hanging out.
I’ll keep this really short and sweet. First of all, I have a question to my readers. Is it wrong to plug articles that haven’t been published yet? I probably should’ve mentioned that in the one I wrote for experts-exchange. Ohhh another shameless plug!
I’ve got two posts coming up this week. One tomorrow at Search Engine Journal entitled, ‘Nestle, palm oil and social media Oh My!‘. It’s an interview with Marketing Pilgrim’s Frank Reed about what happened in addition to a brief recap of the situation and where it currently stands. I think it’ll get some good response, so read it, retweet, enjoy and leave a comment .